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Relative brings together insight, strategic thinking and design. We help shape future places — the environments, products and experiences that enrich the everyday and create positive impact. We activate communities around work, hospitality, retail, residential and public realm, collaborating with clients and thought leaders to achieve this at scale.


Our approach brings together :

People  |  Culture  |  Design




Relative undertook a R&D process for QIC|GRE leading to concepts for podium activation through ‘third spaces’, retail, hospitality and vertical connectivity to engage internal and external knowledge communities. This encompassed shared spaces and coworking experiences that will anchor the cultural component within the 80 Collins mixed use precinct. McKinsey & Co have been announced as the latest anchor tenant for the precinct.


In collaboration with | Foolscap Studio | Architects : Woods Bagot, UN Studio

Barangaroo South


Development of a place activation and design strategy for the Barangaroo South precinct. Programming and a series of visioning concepts led to the design of a semi-permanent, sustainable waterfront architecture. This framed the dynamic public realm, food, retail, event spaces and public art experiences to provide a starting point for the cultural and food experiences within the precinct.


In collaboration with | Foolscap Studio | Landscape Architects: Aspect | Oculus

Noma Australia


As part of the cultural activation of Barangaroo South and a pivotal project for Lendlease and Tourism Australia,

the  development of a core concept with Foolscap Studio to reflect the vision of the Noma team formed an

experience that significantly influenced Australia’s place on the global food landscape.


As part of the project team with | Noma | Foolscap Studio | Lendlease | Tourism Australia

Melbourne Quarter


The development of a design strategy and concepts surrounding place activation and podium retail architecture, focuses on how the street level experience will bring the cultural aspect or Melbourne Quarter to life. The strategy places food and public realm activities at the centre of the precinct experience and was followed by co-development of retail podium facades and related elements in collaboration with the project architects.


In collaboration with | Architect: Denton Corker Marshall (1MQ) | Woods Bagot (2MQ) |

Retail Architect: Foolscap Studio | Landscape Architects: Aspect / Oculus



Consultation and brand interpretation to create the workplace strategy for a digital agency within the Dentsu network. Moving towards a complete brand expression and active space centred around knowledge sharing created a digital ‘place of work’ that exemplifies the capability and personality of the agency and its people.


In collaboration with | Design : Foolscap Studio



Working within the revitalisation of the flagship Domaine Chandon experience in the Yarra Valley, a core brand interpretation was required to capture the ‘new world’ winemaking tradition within a 21st Century frame. Ultimately meeting both the global directives for the site and the placemaking intent to create an international destination.


In collaboration with | Design : Foolscap Studio

Pacific House


Relative has developed the place strategy and creative premise for Pacific House, a multi-level cultural and hospitality precinct within a heritage site in Melbourne. Housing a number of venues, the strategy for this destination at the north of the CBD includes an evolving programme and will be active from day through night.


In collaboration with | Jackson Clements Burrows | Foolscap Studio | Finding Infinity





Geelong Brewery Precinct


The development of a place strategy and concept for the 2ha brewery precinct housing Little Creatures and White Rabbit brands brings together an immersive experience combining an active brewery, public realm, educational, retail and hospitality.


In collaboration with | Design : Foolscap Studio


Central to our work is the understanding and development of materials and integrated technologies. We are constantly

exploring ways to utilise progressive and responsibly sourced materials and processes. This ongoing research covers

technology and human factors, working with industry to inform future built projects and encourage behavioural change.

For more information, please get in touch.


With the continual blurring of boundaries in the way people live, work, socialise and connect with community, Relative works with organisations who wish to transform in the face of this change. We connect our clients to ideas and strategic design outcomes that represent new approaches to integrating built environment, products and systems with cultural, economic and environmental ecologies.


Recently at Relative :


Relative at MPavilion on Indesignlive


The MPavilion Talks series posed the question : ‘The work precinct is changing rapidly, evolving to support flexibility, community and knowledge sharing. Workplaces are increasingly designed around connectivity, mobility, and integrate principles from hospitality, leisure and educational. This raises the question: how will the future smart precinct allow us to work anywhere?’


Event Panelists : Claire Martin, Director, Oculus | Nick Williams, Digital Practice Leader, Aurecon | Alice Blackwood, Editor, Indesign Magazine |


In collaboration with —

Project partners: | MPavilion | Foolscap Studio | Panelists : Oculus | Aurecon | Indesign Magazine |

Pavilion Architect : OMA

Photos: Timothy Burgess, Penny Lane

Recently at Relative:

Queenstown, NZ

Relative Futures undertook R&D for a prototype project within a mixed use precinct in Queenstown, New Zealand. The project explored the use of new sustainable, low embodied energy construction materials patented by the client, while responding to local context and conditions.

From the Archive:


Relative at BMW Guggenheim Lab, New York


NYC, 2011 : Relative discussed urban futures with Guggenheim co-curator Maria Nicanor for Design Quarterly Magazine. Working outside the conventional museum “white box” format, the BMW Guggenheim Lab engaged with local community at street level and adopted an open source approach to programming. The project covered density, waste and transport to emotional architecture, politics and activism. Following it’s NYC installation, the project moved to Mumbai and Berlin.

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Level 3 / 75-77 Harware Lane
Melbourne Victoria 3000 AU
Phone +61 3 9014 9599