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Relative at MPavilion on Indesignlive


The meaning of the word ‘workplace’ is changing rapidly, evolving to support flexibility, community and

knowledge sharing. Precincts are increasingly designed around connectivity and mobility, but also around

food, leisure and education. This raises the question: how will the future smart precinct allow us to work



Event Panelists : Claire Martin, Director, Oculus | Nick Williams, Digital Practice Leader, Aurecon | Alice Blackwood, Editor, Indesign Magazine |


In collaboration with —

Cowork event : Foolscap Studio | Architect : OMA | MPavilion | Oculus | Aurecon | Indesign Magazine |

Photo: Timothy Burgess

Our focus is on Culture Building and Social Spaces.


Relative develops strategic design to bring the physical world and cultural experiences to life. We work with

thought leaders to create the necessary frameworks and design to shape future focused places, in response

to the evolving needs of people in cities. Our work aims to enrich the everyday and to create positive impact.


We translate qualitative research into strategies that drive design mediums, collaborating with project teams

through to built result. Our work is centred around Social Spaces – creating experiences around which people

gather and interact. This is key to creating value and activating communities around work, food, retail, residential

living and public realm.



Relative has undertaken a R&D process leading to concepts for podium activation through third spaces, hospitality, retail

and vertical connectivity to engage internal and external knowledge communities. This encompassed social

and cowork spaces that will anchor the cultural component within 80 Collins mixed use precinct.


In collaboration with —

Design: Foolscap Studio | Architect : Woods Bagot, UN Studio

Barangaroo South


Development of a place activation and design strategy for the Barangaroo South precinct. Programming and a

series of visioning concepts led to the design of a semi-permanent, sustainable waterfront architecture. This

framed the dynamic public realm, food, retail, event spaces and public art experiences to provide a starting point

for the cultural and food experiences within the precinct.


In collaboration with —

Design : Foolscap Studio (Retail Architect) | Landscape Architects: Aspect | Oculus

Noma Australia


As part of the cultural activation of Barangaroo South and a pivotal project for Lendlease and Tourism Australia,

the  development of a core concept with Foolscap Studio to reflect the vision of the Noma team formed an

experience that significantly influenced Australia’s place on the global food landscape.


As part of the project team with —

Design : Foolscap Studio | Noma | Lendlease | Tourism Australia



Consultation and brand interpretation to create the workplace strategy for a digital agency within the Dentsu network.

Moving towards a complete brand expression and active space centred around knowledge sharing created a digital

‘place of work’ that exemplifies the capability and personality of the agency and its people.


In collaboration with —

Design : Foolscap Studio



Working within the revitalisation of the flagship Domaine Chandon experience in the Yarra Valley, a core brand

interpretation was required to capture the ‘new world’ winemaking tradition within a 21st Century frame. Ultimately

meeting both the global directives for the site and the placemaking intent to create an international destination.


In collaboration with —

Design : Foolscap Studio

Melbourne Quarter


Relative produced strategies and design guidelines surrounding place activation focusing on the ground plane

interface with retail. The focus was to place food culture at the centre of the precinct experience. This process was

followed by co-design of retail podium facades and related elements in collaboration with the project architects.


In collaboration with —

Design: Foolscap Studio (Retail Architect) | Architect: Denton Corker Marshall (1MQ) | Woods Bagot (2MQ) |

Landscape Architect: Aspect | Oculus

Pacific House


Relative has developed the place strategy and creative premise for Pacific House, a multi-level cultural and hospitality

precinct within a heritage site in Melbourne. Housing a number of venues, the strategy for this destination at the north of

the CBD includes an evolving programme and will be active from day through night.





Geelong Brewery Precinct


The development of a place strategy and concept for the 2ha brewery precinct housing Little Creatures and White Rabbit

brands brings together an immersive experience combining an active brewery, public realm, educational, retail and hospitality.


In collaboration with —

Design : Foolscap Studio


Central to our work is the understanding and development of materials and integrated technologies. We are constantly

exploring ways to utilise progressive and responsibly sourced materials and processes. This ongoing research covers

technology and human factors, working with industry to inform future built projects and encourage behavioural change.

For more information, please contact us (over to the right).


The future will see the continued blurring of boundaries, in the way people live, work, socialise and connect

with community. Relative works with organisations who wish to transform in the face of this change, encouraging

people to connect with places through a cross section of experiences within the built environment.


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Level 3 / 75-77 Harware Lane
Melbourne Victoria 3000 AU
Phone +61 3 9014 9599